
Why I Cook
Cooking has become mostly a spectator sport. There are more than 25 well known celebrity chefs cooking on TV today, yet fewer people are actually cooking than ever before. Apparently only 27% of Americans cook on a daily basis*(2). It’s not that they don’t want to, though. When surveyed, a full ninety eight percent of Americans say they prefer to prepare a meal at home*. Then why aren’t they doing it?